According to Wikipedia:
Hannari Tofu (はんなり豆腐) is a Japanese tofu motif mascot-character designed and manufactured by Beans Style (KK) and retailed by Passport (KK).
Hannari Tofu products are characterized by being soft like tofu - for example, cushions and plush toys. There is also a picture-book series about Hannari Tofu. As of October 2008, 3 volumes have been released. The author is Yamasaki Rieko.
Hannari Tofu are only sold in Japan at the official Passport stores.
Hannari Tofu have tiny hands and feet that stick out of the region of his head, and he is always smiling happily. Also, he comes in a variety of colors, with different personalities and head decorations.
The word "Hannari" means elegant, and is primarily used in Kansai Japanese.
Here are more images of Hannari Tofu. They're SO cute and soft and squishy, and make terrific gifts!
Cute N' Charming Gifts sell many rare Hannari Tofu, like 11" cushions, 7" minicushions, and even a large 31" RARE body pillow from the Hannari Sweets series! Come visit and buy today! :)